The media, to a great extent, present us with versions of reality. When analyzing a media text consider the following questions: How is this message constructed? How well does it represent reality?
Media contain beliefs & messages
What lifestyles, values, and points of view are represented in or omitted from this message? We need to decode media messages about such issues as the nature of the “good life”, the virtue of consumerism, the role of women, the acceptance of authority, and unquestioning patriotism.
Each person interprets messages differently
Each person(s) can interpret or negotiate a message differently based on age, culture, life experiences, values and beliefs. When analyzing a media text, consider: How might others understand this message differently? Think demographics!
The media have special interests (commercial, ideological, political)
When analyzing a media text, consider: Who created this and why? Who profits if the message is accepted? Who may be disadvantaged?
Each medium has its own conventions, language, style, form, techniques & aesthetics
Why do T.V. news programs start with music? What elements to all of your science textbooks have in common? Media use images, text and sound. When analyzing a media text, consider: What techniques are used and why? Developing media literacy skills enable us not only to decode and understand media texts, but also to enjoy the unique aesthetic form of each. Our enjoyment of media is enhanced by an awareness of how pleasing forms or effects are created.
GRADE 10
MEDIA UNIT - KEY CONCEPTS OF MEDIA
Key Concepts of Media Literacy
PRINT ADS
Ads that make you think.http://sfglobe.com/?id=898
VIDEO ADS
http://www.youtube.com/watch?v=INwpQH
DOVE ONSLAUGHT
http://www.youtube.com/watch?v=Ei6JvK0W60IDOVE (ON) SLAUGHT ER - ANTI - DOVE
http://www.youtube.com/watch?v=odI7pQFyjsoVauxhall 1992 advert
http://www.youtube.com/watch?v=ZjgA1WBuxfIVauxhall 2011 advert
United Colours of Benetton - controversial images - Resource: Scanning Television
SHAKESPEARE: ROMEO AND JULIET :
Link to download script for editing - The Complete Works of William Shakespeare
http://shakespeare.mit.edu/
Visit Here to Visit "Romeo and Juliet" WikiSpace.
THREE DAY ROAD by Joseph Boyden
Student presentations in groups of three - chapter notesLORD OF THE FLIES:
"I HAVE A DREAM":
Martin Luther King:
RUBRICS: